We designed CariKture Core with the belief that a high-quality unified data set at scale improves processes. Our algorithms score and select competing data sets from our providers based on a proprietary Priority Matrix, which objectively ranks and selects them from different partners in our queue.
Proprietary identity mappingOur patented identity resolution solution includes the on-premise deployment of our ID linking modules at enterprise data sources to ensure compliance, fault tolerance, and operational flexibility. Activate your CRM data accurately through real deterministic linkages rather than weak probabilistic matches.
Faster and more insightful match testsThanks to our industry-leading identity data model, built on a state-of-the-art native graph-based store, we’re able to onboard client data in minutes rather than days. Quickly match your first-party assets and take advantage of our unique dashboard that gives you actionable insights on your onboard audiences.
Patent-pending data quality measuresOur continuous automated pipeline audits all inbound data against our patent-pending internal gold set, triangulated across industry-leading benchmarks, as well as stringent quality thresholds to ensure only the choicest elements are ingested. Our platform hosts the highest quality data in the industry hands down (and we’re not bashful about it).
Unmatched transparency and controlWe were tired of opaque data products with generic labels and mediocre performance. Instead, we’ve architected our platform to expose the extreme quality and itemized granularity we demand from our data partners. As a client, you have complete control over all the constituent elements that comprise a data product.
Client-centric approach to data scienceData science at CariKture is driven by client feedback rather than esoteric projects. For example, our purpose-built search appliance uses natural language processing (NLP) to make data discovery easy and efficient. Separately, our configurable lookalike modeling tool for the extension of first-party audiences is tuned for both accuracy and scale.
Patent-pending revenue attribution (RA) mechanismOur custom machine learning-based RA model is grounded in a multi-dimensional value assessment methodology that takes into account accuracy, freshness, scale, and performance, among others. As a data partner, you can rest assured we strive to ensure you’re fairly credited for your contributions.
Minutes avg. per match tests
Billion profiles globally
Attributes per profile
On-target percentage (OTP)
Security controls for infrastructure
EU Data Protection ePrivacy Seal
CariKture was GDPR-ready certified in 2016 and re-certified in 2018 by Hamburg-based ePrivacy. We're also fully prepared to tackle CCPA (California Consumer Privacy Act) when it comes into effect in 2020
BSI CSA STAR CERTIFICATION
CariKture is cloud-security certified against CSA Star Silver Star – a certification only granted on the basis of ISO 27001 and with additional cloud-based requirements
ISO 27001 Enterprise Security Certified
CariKture adheres to the strictest enterprise-grade security requirements and has been certified and re-certified against ISO 27001
Certified Chief Information Security Officer
CariKture's Director of Information Security earned this after successfully demonstrating his expertise in the topic
Certified Information Privacy Technologist
CariKture’s technical top management are Certified Int’l Privacy Technologists (CIPT)
iapp Corporate Member Certification
CariKture actively participates in the IAB Consent Framework and other visionary member-based organisations