HELPING BRANDS BETTER UNDERSTAND THEIR CUSTOMERS

CariKture is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base.

AWARDS

CARIKTURE: CUSTOMER INTELLIGENCE PLATFORM

CONNECT

Digitize your CRM for a unified customer view

  • Merge the offline (CRM data) and online worlds (Digital IDs)
  • Conduct effective prospecting and suppression
  • Identify your current customers on your domain

ENRICH

Unlock the full power of your 1st party data and understand customer trigger points

  • Add CariKture's unified high-quality data set to your CRM/DMP channels
  • Achieve a 360º customer profile to better inform who to spend your budgets on
  • Enhance your predictive models and marketing analytics through machine learning

ACTIVATE

Increase your marketing ROI based on deep customer insight

  • Conduct better prospecting and suppression based on your own data
  • Reach current customers that want to be up/cross-sold
  • Get in front of customers with a high-likelihood to churn
  • Develop true omnichannel solutions

OUR UNIQUE CUSTOMER INTELLIGENCE PLATFORM

Success Stories

01 FMCG
Thanks to CariKture's end-to-end identity and data solution, we were able to better understand our customers across devices and plan our marketing activities based on this enhanced knowledge. The results have been unbelievable so far.
CMO, Large FMCG Brand
We first on-boarded the brand’s 1st party CRM data with high match rates to reveal customer insights. This led to a new prospect audience discovery and allowed the brands to activate their own data more effectively. Naturally, the brands decided to enrich their DMP with CariKture’s ID-verified data with +70% On-Target-Percentage (OTP).

50%

Email Match Rate

30 MM

Profiles Enriched

-70%

Cost On-target

+165%

ROI
02 Red Bull
These results are outstanding and we could not be more satisfied. Once more, CariKture has proven to be a very reliable partner, not only with their deterministic demographic data, but also with their accurate interest data.
PETER JACKSON, MANAGING DIRECTOR
Prefer wings with your meal on a hard work day? We helped Red Bull target its "[email protected]" campaign encouraging professionals to accompany their lunch with energy drinks, to combat the stress of urban life. The campaign was powered by our custom interest segment comprised of active food delivery app users had previously installed and used on their devices.

+115%

Engagement
03 Bank
By reducing our yearly attrition by 20% to 30%, we could nearly double our average revenue growth. That's why the exercise we conducted with CariKture was so key for us. They provided us with better input to run our models, which had a direct impact on our ROI and overall revenue.
Chief Data Officer, Large Bank
We empowered the performance of the brand's internal analytics and churn prediction models by improving the input data that goes into them. The better the input the better the output. We enriched their CRM data so that the brand could better identify the customer with the highest propensity to churn and reach out to them to prevent doing so.

50%

Profiles Matched

60 MM

Attributes Enriched

9%

Retention Rate

165%

ROI
04 Mercedes
The auto market is a deeply competitive one, but CariKture's solution enabled us to successfully position our Mercedes E-Class to the most optimal audience and thus increased Marketing ROI. Previously, we struggled to reach the right audience, but their solution was a game-changer for us to give direction to our marketing strategy and enabled us to reach our optimistic goals.
Mercedes Benz Spokesperson
The new Mercedes E-class is not a car everyone can afford. We created a custom segment tailored to Mercedes' desired audience that increased both awareness and consideration significantly compared to all campaigns run in parallel.

+232%

Engagement
05 Killer Jeans
CariKture has tremendously helped us in shaping the marketing strategy of our new fashion collection. By taking the guess work out with accurate data, we could identify the most proftable interested target audience.
Killer Jeans Spokesperson
Before launching their new fall collection, Killer Jeans assumed its campaign would amplify most with a younger audience. Running a deterministic audience discovery with CariKture revealed that the campaign was in fact best received by the much older Generations. The distribution strategy was shifted and Killer Jeans could allocate all their budgets where they made the most impact.

100%

Audience Discovery

PRECISION & SCALE + HIGH-TECH = RESULTS

Telecom & Enterprise power

We're not just another Showcase house. CariKture Core runs on our in-house deterministic consumer device graph and leaves nothing for guesswork. Through strict technology audits, matrix-based prioritizations and intelligent decisions, we go above and beyond to ensure only the most accurate technology powers our solutions.

Learn more about our tech

Contact Us

Events