CARIKTURE: CUSTOMER INTELLIGENCE PLATFORM
Digitize your CRM for a unified customer view
- Merge the offline (CRM data) and online worlds (Digital IDs)
- Conduct effective prospecting and suppression
- Identify your current customers on your domain
Unlock the full power of your 1st party data and understand customer trigger points
- Add CariKture's unified high-quality data set to your CRM/DMP channels
- Achieve a 360º customer profile to better inform who to spend your budgets on
- Enhance your predictive models and marketing analytics through machine learning
Increase your marketing ROI based on deep customer insight
- Conduct better prospecting and suppression based on your own data
- Reach current customers that want to be up/cross-sold
- Get in front of customers with a high-likelihood to churn
- Develop true omnichannel solutions
OUR UNIQUE CUSTOMER INTELLIGENCE PLATFORM
WORLD’S LARGEST PEOPLE-GRAPHOne-stop-shop for identity resolution & enrichment enabling a 360° customer view.
SUPERIOR QUALITY DATAThe world’s finest data unified and curated for maximum impact through precision and scale.
GLOBAL FOOTPRINTServing tailored solutions to clients across the globe in Europe, the Americas, LATAM & APAC.
AWARD-WINNING TECHOur privacy and security-by-design enterprise-grade platform is built for speed.
- 01 FMCG
Thanks to CariKture's end-to-end identity and data solution, we were able to better understand our customers across devices and plan our marketing activities based on this enhanced knowledge. The results have been unbelievable so far.CMO, Large FMCG BrandWe first on-boarded the brand’s 1st party CRM data with high match rates to reveal customer insights. This led to a new prospect audience discovery and allowed the brands to activate their own data more effectively. Naturally, the brands decided to enrich their DMP with CariKture’s ID-verified data with +70% On-Target-Percentage (OTP).
50%Email Match Rate
30 MMProfiles Enriched
- 02 Red Bull
These results are outstanding and we could not be more satisfied. Once more, CariKture has proven to be a very reliable partner, not only with their deterministic demographic data, but also with their accurate interest data.PETER JACKSON, MANAGING DIRECTORPrefer wings with your meal on a hard work day? We helped Red Bull target its "[email protected]" campaign encouraging professionals to accompany their lunch with energy drinks, to combat the stress of urban life. The campaign was powered by our custom interest segment comprised of active food delivery app users had previously installed and used on their devices.
- 03 Bank
By reducing our yearly attrition by 20% to 30%, we could nearly double our average revenue growth. That's why the exercise we conducted with CariKture was so key for us. They provided us with better input to run our models, which had a direct impact on our ROI and overall revenue.Chief Data Officer, Large BankWe empowered the performance of the brand's internal analytics and churn prediction models by improving the input data that goes into them. The better the input the better the output. We enriched their CRM data so that the brand could better identify the customer with the highest propensity to churn and reach out to them to prevent doing so.
60 MMAttributes Enriched
- 04 Mercedes
The auto market is a deeply competitive one, but CariKture's solution enabled us to successfully position our Mercedes E-Class to the most optimal audience and thus increased Marketing ROI. Previously, we struggled to reach the right audience, but their solution was a game-changer for us to give direction to our marketing strategy and enabled us to reach our optimistic goals.Mercedes Benz SpokespersonThe new Mercedes E-class is not a car everyone can afford. We created a custom segment tailored to Mercedes' desired audience that increased both awareness and consideration significantly compared to all campaigns run in parallel.
- 05 Killer Jeans
CariKture has tremendously helped us in shaping the marketing strategy of our new fashion collection. By taking the guess work out with accurate data, we could identify the most proftable interested target audience.Killer Jeans SpokespersonBefore launching their new fall collection, Killer Jeans assumed its campaign would amplify most with a younger audience. Running a deterministic audience discovery with CariKture revealed that the campaign was in fact best received by the much older Generations. The distribution strategy was shifted and Killer Jeans could allocate all their budgets where they made the most impact.
Telecom & Enterprise power
We're not just another Showcase house. CariKture Core runs on our in-house deterministic consumer device graph and leaves nothing for guesswork. Through strict technology audits, matrix-based prioritizations and intelligent decisions, we go above and beyond to ensure only the most accurate technology powers our solutions.Learn more about our tech
August 18, 2020 // Online
How to market in the new decade – Retail Webinar
The false news of surrounding the deprecation of 3rd party cookies are no big thing today. Privacy regulations which always ask for consents have proven a slow killer. Here, we will discuss how to solve the industry challenge of identity resolution in such environments...Register Now
September 28, 2020 // France
Digital Benchmark Keynote
This is published to understand the scenario of market players, the advantages provided by them, the different use cases which can be treated by these solutions & services. These help to make decisionswhen looking for new innovation partners. Join our Webinar on Day-2, BangaloreRegister Now
September 22, 2020 // Sp
Future Of Innovation 2020 Keynote
Join us at one of the world's leading technical and marketing events, #TOTO2020. We'll be explaining on what innovators' biggest challenges are and how to overcome them.Register Now
September 23, 2020 // Italy
Omnichannel Customer Experience Webinar
The organizational barrier is the main stop on the Multi-channel Customer Experience management. This Webinar will highlight the main organizational changes - in terms of new systems, roles, workflows, and skills - to successfully perform a Multi-channel Customer Experience Mastery strategy.Register Now